How to name a business and get a FREE domain name
Naming a business may be a little tricky, and once you have finally picked a name you like, someone else may have chosen that same name before you.
In this guide you will learn:
Most people will tell you that your business name should be catchy, short, unique, creative and easy to pronounce. That is absolutely correct and is easier said than done. So how do you actually come up with a name that meets the above criteria.
Follow these 7 tips to create a great sounding/catchy business name.
1. Name by problem
Name by problem – This tactic usually works in a mature market that has been around long enough for problems to develop that customers want solutions to.
For example think of a time when you called an electrician and had to wait all day for them to show up. A name for an electrical company could be something like “NeverLate Electrical”.
Or you can take the weight loss niche where people have been struggling for years to lose weight. A name for a weight loss business could be “Fat Burner”.
Here are some other examples of names by problem:
- Streak Free Windows
- Never Lost Pet Tags
- Start Your Bastard
2. Name by Desire/Benefit
Name by Desire/Benefit – When using this approach you should put the main benefit of your product/service in the business name.
Here are some examples of business name with a major benefit incorporated into the name.
- Loans Approved
- 5 Hour Energy
- Body Trim
- DieHard Batteries
- Booty Belt
Alliteration – This one is pretty simple by may require a dictionary to make your life easier. Here you basically think of a word and find matching words with the same first letter.
Here are some examples of business names made using Alliterations.
- American Airlines
- Weight Watchers
- Creative Capital
- Business Blueprint
- Slide Share
- Paramount Pictures
4. Own a Word
Own a Word – Pick a common word from the dictionary and make it your business name like Apple. The negative side of this approach is a name like that is usually more difficult to trademark. It will also take time to gain traction and momentum where people easily recognize your business based on that name.
Examples of business names created by owning a word:
5. Invent a Word
Invent a Word – You won’t need a dictionary or a thesaurus for this one. You can pretty much invent your own work like these companies did. The only downside is that a business name like that may take a long time to catch on before people can attribute it to your business.
6. Word Mash
Word Mash – Make a list of all the different things your company does and all the features and benefits that it offers. Then start mashing the words together. Here are some example of business names created using the word mash approach.
- MicroSoft (Microprocessor + Software)
- Wallmart (SamWalton + Mart)
- WikiPedia (Wiki + Encyclopedia)
- FedEx (Federal + Express)
- Groupon (Group + Coupon)
- Skype (Sky + Peer to Peer)
7. Word Twist
Word Twist – Here you are basically changing the spelling of words to come up with a unique business name. You can also write it like it sounds - phonetically. A lot of app companies are using this approach.
Example of business names created by twisting words.
Say your name out loud. The best way to check if your name sounds ridiculous is to say it out load. Pretend like you are on stage and have to announce the name of your company to the crowd. Does it sound corny and embracing? If it does, it’s time to get back to the drawing board.
Finally – don’t waste too much time on a business name. Too many people waste way too much time thinking of a name for their new startup business. At the end of the day a name is “MADE”. Companies like Google, Facebook and Yahoo didn’t mean anything until they became famous.
Things to avoid
It’s a good idea to avoid acronyms in your name. Example – ABC Consulting, XYZ Landscaping. No one really knows what those acronyms stand for unless you are a really popular business like KFC.
Naming the business after yourself. The reason this is not a good idea is it will be hard to sell the business or change owners. For example if your business is named “Joe Smith Plumbing”, it will be hard to sell the business to another owner who has a different name, or to pass the business on to your children because their names are not Joe Smith.
How to Make a Website/Blog
After you have decided on a business name, you can start building your website:
- Get a Free Domain Name from BlueHost - when you sign up for the Plus Plan to build a website with them. **This site is built on BlueHost
- Learn to Build a Website/Blog Step by step - Read My Free Guide
- Also, don't forget to check out my other guides under the tutorials section - if you encounter any issues please join our community and ask for help
- Good Luck !!!